$ cat maillist

Number  1
Name    Ronald McDonald
Company McDonald's
City    Memphis
Phone   (111) 222-3333

Number  2
Name    Chiquita Banana
Company United Brands
City    San Jose
Phone   999-1234

$ eval `row 'Number == 2' < maillist | listtosh`
Number='2'
Name='Chiquita Banana'
Company='United Brands'
City='San Jose'
Phone='999-1234'

$ echo "$Name's phone number is $Phone."
Chiquita Banana's phone number is 999-1234.